Marketing
Prepare for marketing leadership jobs with a Marketing major from the Barney School of Business. Concentrations allow you to specialize your skills and tailor them to your career goals.
About the Program
The sports management program will prepare students with the analytical and technical skills necessary to succeed in a broad array of career paths in the sports industry. Students will develop managerial skills through specialized classes and hands-on experience. They will learn about sports economic trends and risk mitigation in addition to the legal and financial frameworks necessary for sports managers. Utilizing sports management and sports marketing analytics tools, students will prepare for internships in their field of study. A variety of sports related electives offered by different colleges within the university will allow the students to tailor to their specific sports interests.
Sports Management is offered as a:
- Major
- Minor
- Post baccalaureate certificate
Degree Requirements
The program combines core courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration. This unique program offers a variety of sports-related electives within our other colleges at the University— meaning you can tailor your academic experience to your specific interests through projects and internships. We also leverage existing relationships with the local sports businesses providing our students a deeper understanding of the broad sports career opportunities. See the course catalog for the additional requirements to earn your Bachelor of Science in Business Administration.
Total for the sports management major: 122 credits
Academic Curriculum
Sports Management Core Courses:
- Sports Management & Analysis
- Sports Economics & Finance
- Sports Marketing Analytics
- Sports Law & Risk Management
- Digital Innovation & Sports
- Facility & Event Management
- Diversity & Inclusion in Sports Organizations
- Internship course
Electives:
The College of Arts and Sciences
- Digital Production for News & Sports
- Sports Broadcasting
- Sports Journalism
- History of American Sports
- Sports Psychology
The College of Education, Nursing and Health Professions
- Beginning Principles in Sports Med/First Aid
- Sport, Culture & Society
- Sport Nutrition
- Injury Care & Prevention
- Skills of Officiating
Featured Barney Core Courses:
- World of Business
- Technical Skills for Business Success
- Management and Organizational Behavior
- Business Finance
- Introduction to Marketing
Experiential Curriculum
Exploring & Planning Career Options (BAR 211)
Internships (required & course managed and credited) - UHart has connections with alumni at businesses such as:
- ESPN
- MLB
- NCAA
- NBA
- Miami Dolphins
- Philadelphia Eagles
- New England Patriots
- Hartford Yard Goats
- NBC Sports
- FOX Sports
Projects
- Sports related organizations
- Collaborated projects with Digital Media & Journalism professors and students
Skills & Tools
Skills
- Written Communications
- Oral Communications
- Critical Thinking
- Teamwork
- Quantitative Literacy
Certifications
- Excel
- Tableau
- Project Management
- Udemy Learning Platform
Career Outlook
The focused market review suggests “Good Growth, Economic Demand: There is a likely 11% increase in potential jobs that BS Sports Management graduates could choose to apply for between 2018-2028."
Example of positions:
- College Athletic Administration Staff
- Operations Manager
- Facility Manager
- Team Marketer
- Event Planner
- Ticket Sales Specialist
- Agent/Scout
- Esports Manager
- Self-Employed Manager/Coach/Agent
- Youth Sports Coordinator
John Orsini '24, Sports Management and Business Management double major"During my time in the sport management program, I can confidently say that each class provided me with so many skills. It allowed me to learn about the history of the sports industry, but also how current news impacts the industry. Lastly, students are able to talk to guest speakers and hear their stories, including day-to-day situations in the industry.”
About the Minor
Sports management is a field of interest for sports enthusiasts as well as individuals seeking careers in an expanding sports industry. A minor will allow students from all University colleges to gain knowledge of the management & analytics, economics & finance, marketing & analytics, and law & risk management related to the field. Visit our course catalog for specific requirements for Barney students and non-Barney students.
Barney Minor Total Number of Credits: 12
Non-Barney Minor Total Number of Credits: 12 (18 with prerequisites)
About the Post Baccalaureate Certificate
Sports management is a field of interest for sports enthusiasts as well as individuals seeking careers in an expanding sports industry. A certificate will allow students from all University colleges to gain knowledge of the management & analytics, economics & finance, marketing & analytics, and law & risk management related to the field. Visit the course catalog. Please contact John Papa, Director of the Sports Management Program, with any questions.
Certificate for post Business Baccalaureate: Total Number of Credits: 12
Certificate for post non-Business Baccalaureate: Total Number of Credits: 12 (18 with prerequisites)
Admissions
Applications for admission are considered on a "rolling basis." We look forward to welcoming you to Barney! If you have any questions, please feel free to contact our admission manager Khalia Whyte at kwhyte@au99168.com.
Meet the Sports Management Team
Hailey Harris
Assistant Professor of Sports Management
Management, Marketing and Entrepreneurship
View Full Profile
Take the Next Step
Similar Programs
Management
Prepare for a career as a business leader with a Management major from the Barney School of Business. Develop your management skills with specialized classes and hands-on experiences.